Vision and Mission Statements are guiding beacons

It is quite difficult to set objectives and make business improvements without knowing what direction the business wants to be heading and how it intends to get there.
No matter how big or small all businesses should have:
Vision
: this states a long term ideal for what the business wants to achieve – it has a +5 year horizon
Mission: this states why the business exists, grounds the vision by stating how to achieve the longterm Vision
these enable objectives to be set, goals reached and progress made.
As an example these are the ones we have set:
Our Vision: Providing the best information, knowledge and controls for measuring and managing business.
Our Mission: Using numbers to decrease uncertainty by delivering knowledge, not just information, to make wise and powerful decisions for reducing risk and exploring opportunities.
Share the best vision or mission you know…
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