PROFITOLOGY: Discovering hidden profits for everyday business people.

This is truly about improving your profit; what goes into your back pocket….

This is not “Sales and Marketing Hype” –  you already know selling more does not always mean profit solutions.  Instead, this is a whole-of-business approach for becoming more profitable and more successful.

Right now, you have hidden profits locked up in your accounts waiting to be released.

Looking for Profit Solutions? – Try some Profitology


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Margin and Mark-up, pricing and product mix are vital to profitable businesses.

Direct Costs

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Better information, transparency and management can really reduce these.

Indirect Costs

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Great data collection and reporting goes a long way to keep the lid on these.


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Ensuring all your systems and process are profit effective will minimise waste.


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Great negotiation with clients, customers, suppliers and vendors will bring more profit and save costs.

STOP waiting for a “lucky star”

YOU can improve your Profit
using any one of these 3 easy Profitology Steps


As a business owner you are flat-out, and your staff are busy too…Sometimes you need a bit of support, and often some extra help!

Work with the kind of accountant that transforms businesses

Average Revenue Increases for Clients


Most SMEs have profit issues, often focusing on minimising tax instead of targeting  business returns… It needn’t be this way!

The “Sales and Marketing Dudes” have for years been telling us “the more sales you make the more profit you will have”…But the truth is if you increase the number of sales flowing through an already cracked system it will usually cause more drama than profit.
Your business needs to be running like a well oiled machine to be successful in the current market climate – by focusing on Profit Solutions using the Profitology framework you build yourself a very successful business, and a valuable asset.

*NOTE:- while profit is one of the foremost focuses (along with cashflow) – Diamond Advisory’s systems and processes do not take a short-term, or one-eyed approach to maximising profit.  Customer satisfaction, community relationships and environmental considerations are all included as aspects of sustainable long term profit.

  • Do you have non-profitable revenue streams?
  • Do your accounts have errors and misallocations?
  • Are your Systems and Processes designed to optimise profit?
  • Are your Suppliers & Inventory profiting at your expense?
Get proven results – Focus on 5 key areas for improving your profit
  1. Price and Product Mix – Optimise what you sell and how much you charge
  2. Direct Costs – Reduce inputs, commissions, etc while improving quality
  3. Indirect Costs – Keep your business running smoothly, while reducing profit sapping overheads
  4. Wastage – From long lunches, to unnecessary errors and rubbish removal, wastage effects everyone’s profit
  5. Terms – Terms and Conditions, Purchasing and Delivery Processes and Sales and Collections Processes – how you engage with others will impact your bottom line too.

Uncover smarter ways to boost your profit, and your own business


Will reveal thousands of dollars in hidden profit waiting to be released (not to mention reducing your stress)!

What people are saying…

I loved the fact that you said you like working with entrepreneurs (which I am). This tells me you have an understanding of our mindset. You are also not (excuse the pun) BORING! Entrepreneurs tend to be high voltage energetic creatures… boring won’t sell to us. We need to be enthused and you have successfully nailed this.
Jacine Greenwood
Great Advice. Data collected and managed in proper ways plays an important role for any growing organization.
A Soloman

Leave your tax and compliance with your existing accountant!

You can finally focus on increasing profit, unlocking cash-flow, improving growth, and optimising your business value.

In short, increase success everywhere in your business.

How things Happen – Approach Methods and Process

9 Profit Improving Questions To Ask Your Accountant

You probably never thought to ask an accountant these!

To ensure you gain the best outcomes we will follow these steps of engagement management:

  • Examine – understand your goals and objectives then assess and analyse your past performance, investigate trends, and assess issues and areas needing a bit of extra love
  • Explore – run a set of ‘what if’ scenarios to show you how very small changes can make a major impact
  • Prioritise – agree your priorities to create a “plan of attack”
  • Design a smart solution – starting with easy wins develop practical solutions that fit your budget and your time-frame
  • Align – create and agree a project plan to keep you, and your staff, on track
  • Implement – provide all the advice and support you need to implement your plan
  • Test – confirm growth, improvements in profit and cash-flow are as expected to ensure you achieve your objectives
  • Maintain – measure and manage ongoing outcomes to embed ongoing sustained success and enable incremental improvements
More details on the full range of methods and processes you might experience are covered in How Things Happen.

Who you work with

In simplest terms Eve solves the two biggest financial challenges of any business: making more money, and keeping more money.

Eve Diamond is a ‘business fixer’ dedicated to empowering business people with the right information, skills and knowledge to make each business dream a successful reality.

When you need someone who speaks accounting without the geek-speak, look no further. She can grow your business and solve your financial issues, using the Diamond Advisory Profitology, Cashflowology and Exitology frameworks. Also there is no “handing off to someone more junior” – you get to deal one-to-one with the principal Eve Diamond to really ensure great business profits, and help you regain a sense of control over your business direction.

Having been a Group Financial Controller for several top 100 ASX listed entities, in addition to operating her own highly lucrative accounting practice, Eve is also the author of ‘Profitology – A practical and illustrated guide to discovering hidden profits for everyday business people.

Schedule a Coffee Catch-up
Use Profitology to review your systems, tools and processes making sure they’re working in every way possible to assist you rather than hinder your profit.
Schedule a Coffee Catch-up