Eve Diamond- Principal and Informal CFO at Diamond Advisory

Not many consultancies or Accounting firms have the SME experience and expertise that Eve gives; she has been increasing profit, unlocking cash-flow, optimising growth and realising business success with business owners for over 25 years.

CPA Eve Diamond has developed a reputation for her straight talking, tell it like it is, style for helping SMEs make more profit.

Described as the small business answer to the Super Nanny, Eve has helped hundreds of business owners embrace accounting – even those that can’t do maths – to learn and implement ways to be better at what they do.

Starting out with a Bachelor of Economics from the University of Sydney, and a short stint at Price Waterhouse (now part of PWC) upon gaining her CPA Eve began her first business, Sydney Accounting, and grew it to a practice of 20 staff in three Sydney locations. This practice specialised in Small Business Development and Start-ups; taking businesses and their owners from concept to buy-out, even negotiating the sale of a client’s newspaper business to Fairfax.

After 15 years, Eve began to worry the most exciting thing in her professional life had become the annual Federal Budget and its related tax law amendments – it was time for a change so she sold her practice and moved to Melbourne.

Her logical next step was in large ASX listed corporations, working to improve financial systems and controls. There she gained insights into both best and worst practices and how these are addressed – or not!

Currently, Diamond Advisory is the result of returning to her real love – working with entrepreneurs building, improving and restructuring better solutions for you and your business – So far she estimates she has increased the returns for all the businesses she has worked for by a total of $109 million dollars.

Eve has also sat on both the CPA Australia’s public practice committee and their small business committee, and now regularly teaches CPA courses on Finance for non-financial people – her seminars include budgeting, cashflows, business planning and effective use of a Profit and Loss Statement.

Often Eve is called upon at Industry conferences, by television shows or in the media when they need a CPA who speaks in language understood by ‘normal’ business people (and because her analogies include “buying a Maserati from your next door neighbour for a really good deal”!). As a keynote speaker, business advisor and coach Eve has an abundance of financial experience, including:

  • Strategic Plans – Developing and clarifying
  • Pricing – analysis and commercial advice
  • Expense Reduction – data analysis, investigation and variances
  • Business Process Improvement – Development and delivery of future state business(mapping and re-engineering)
  • Business cases – document
  • Board Reporting – Presenting Financials and recommendations to consultants, executives, boards and project managers
  • Commercial project management of deliverables and teams
  • Remediation and re-negotiation of contracts and projects
  • Finance team management and development
  • Risk – reviews, register development and management
  • Budgeting
  • Forecasting
  • Cashflow analysis
  • Commercial Negotiations
  • Dashboard and KPI implementation
  • Business Sales

and so much more. Her services, tools, articles and training are an inspiration to many, many business owners who work hard every day to build their businesses.

On a more personal note, Eve is an active Toastmaster, keen veggie gardener, and a dedicated Rotarian currently a member of Melbourne South club.

Eve can be contacted by completing our Contact Form Here