Starting out with a Bachelor of Economics from the University of Sydney, and a short stint at Price Waterhouse (now part of PWC) upon gaining her CPA Eve began her first business, Sydney Accounting, and grew it to a practice of 20 staff in three Sydney locations. This practice specialised in Small Business Development and Start-ups; taking businesses and their owners from concept to buy-out, even negotiating the sale of a client’s newspaper business to Fairfax.
After 15 years, Eve began to worry the most exciting thing in her professional life had become the annual Federal Budget and its related tax law amendments – it was time for a change so she sold her practice and moved to Melbourne.
Her logical next step was in large ASX listed corporations, working to improve financial systems and controls. There she gained insights into both best and worst practices and how these are addressed – or not!
Currently, Diamond Advisory is the result of returning to her real love – working with entrepreneurs building, improving and restructuring better solutions for you and your business – So far she estimates she has increased the returns for all the businesses she has worked for by a total of $109 million dollars.
Eve has also sat on both the CPA Australia’s public practice committee and their small business committee, and now regularly teaches courses on Finance for non-financial people.
Often Eve is called upon at Industry conferences, by television shows or in the media when they need a CPA who speaks in language understood by ‘normal’ business people.
She famously told Chanel 10s’ The Project “insider trading can also be defined as buying a Maserati from your next door neighbour for a really good deal”!).
Currently Eve sits on a Bank of America panel providing quarterly updates on the impacts of Covid on Australian Small Business.