Who is Eve Diamond?

Eve Diamond is the complete opposite of how you imagine a typical accountant – When you need someone who speaks accounting without the geek-speak, look no further.

Eve has more than 30 years experience as an accountant, chief financial officer and business development manager. She has run her own accounting practices and worked as a business partner and CFO for globally listed companies both in Australia and overseas.

Her bold personality, extraordinary intelligence and deeply caring nature mean she is passionate and personally invested in the success of all her clients.  She’s feisty, committed and details focused.

Best of all Eve understands first hand the challenges of running and growing a business and making it bigger, more successful and more profitable. These can often be emotional, not just financial or intellectual, and she brings insight and understanding – plus the occasional moment of tough love.

She can grow your business and solve your financial issues, using the Diamond Advisory frameworks. Also there is no “handing off to someone more junior” – you get to deal one-to-one with Eve, the principal, to really ensure great business profits, and help you regain a sense of control over your business direction.

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Eve Diamond - Small Business Advisor

My 9 Promises to Every Client

These are my are sacred, unbreakable vows.  Flip each box to find out more…

Informative

Informative

Im a subject matter experts in finance, business, tax and organisational structure but I delight in making complicated easy to understand.

Intelligent

Intelligent

I really know my stuff and enjoy sharing knowledge but I recognise some people find accounting a bit dry (what?!). I work hard to make it fun.

Friendly

Friendly

I am approachable and love each and every client – working with them to make things better is what makes me happy!

Positive

Positive

I love seeing clients’ businesses grow and thrive.
I love finding solutions to every challenge.

Helpful

Helpful

I understand clients need guidance and work hard to make sure any technical information is insightful and empowering rather than intimidating.

Direct

Direct

I don’t pull punches.  When there is information you need to know, I will tell it to you straight even if that can be hard to hear.

Trustworthy

Trustworthy

I’m super serious about the privacy of clients and their financial records.

I am also extremely serious about providing advice that meets legal obligations and does not expose our clients to avoidable risk.

Empowering

Empowering

Your accounts are the engine room of your business. They help you steer your ship and make confident decisions. When your accounts are humming, business is fun!

Reliable

Reliable

I do what I say I will, when I said I would.

I always meet my obligations.

Experience You Can Trust

Starting out with a Bachelor of Economics from the University of Sydney, and a short stint at Price Waterhouse (now part of PWC) upon gaining her CPA Eve began her first business, Sydney Accounting, and grew it to a practice of 20 staff in three Sydney locations. This practice specialised in Small Business Development and Start-ups; taking businesses and their owners from concept to buy-out, even negotiating the sale of a client’s newspaper business to Fairfax.

After 15 years, Eve began to worry the most exciting thing in her professional life had become the annual Federal Budget and its related tax law amendments – it was time for a change so she sold her practice and moved to Melbourne.

Her logical next step was in large ASX listed corporations, working to improve financial systems and controls. There she gained insights into both best and worst practices and how these are addressed – or not!

Currently, Diamond Advisory is the result of returning to her real love – working with entrepreneurs building, improving and restructuring better solutions for you and your business – So far she estimates she has increased the returns for all the businesses she has worked for by a total of $109 million dollars.

Eve has also sat on both the CPA Australia’s public practice committee and their small business committee, and now regularly teaches courses on Finance for non-financial people.

Often Eve is called upon at Industry conferences, by television shows or in the media when they need a CPA who speaks in language understood by ‘normal’ business people.

She famously told Chanel 10s’ The Project  “insider trading can also be defined as buying a Maserati from your next door neighbour for a really good deal”!).

Currently Eve sits on a Bank of America panel providing quarterly updates on the impacts of Covid on Australian Small Business.

I’m Waiting To Help You.

Get in touch with us today and let’s start transforming your business from the ground up.

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